John Franzia who helped launch the successful Bronco Wine Company south of Ceres, has died at his home in Modesto. He was 84.

“My father was a true giant in the wine industry and leader in his field, whose quiet humility belied his monumental impact,” said Michael J. Franzia, chairman of Board of Bronco Wine Co. “His dedication to viticulture and his expertise in enology were the cornerstone of our family business, shaping it into the success it is today. His legacy will forever be celebrated, cherished and remembered for generations to come.”

In 1973, John co-founded Bronco Wine with his cousins, Fred T. Franzia and Joseph S. Franzia. A trained enologist from UC Davis, John was a true farmer at heart, believing that the essence of great wines begins from exceptional vineyards.

He will be fondly remembered for his love for family, exceptional craftsmanship in winemaking, and passion for outdoor activities like fly fishing. 

His visionary leadership led Bronco Wine Co. to pioneer state-of-the-art winemaking facilities, shaping the industry’s standards. His enduring legacy will forever inspire future generations.

He leaves behind his wife of 62 years, Mary Lynne; four children, Carol, Michael, Paul, and Brian; nine grandchildren; and two sisters, Barbara and Norma.

A memorial service will be private. In lieu of flowers, remembrances are welcomed to the Alzheimer’s/Dementia Support Center and Community Hospice & Health Services, causes close to his heart.